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Maybe a company that has (mostly) made consoles isn’t exactly playing games or has people on staff on the executive level that play(ed) on a PC. I’m 30 and outside of a brief time I tried to play on a PC I’ve pretty much been console my entire life. My first gaming experiences were all on console. It’s completely logical for a company to make a move like this when they have specialized in one area for a time.
It’s called market research.