In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

That’s fine. If you want to sell me video games tell me they exist somewhere that isn’t in the middle of a YouTube video I’m trying to watch, or in the middle of a TV show on Netflix/hulu. People want to play these games, we just don’t want ads shoved down our throat when we aren’t trying to seek put these products.

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A lot of the most heavily advertised games are the ones people wouldn’t play without addiction models or whaling hooks, ones that require marketing to get people on board.

I’ve been pretty insulated from ads for a good bit (by design) but what is that meme one again? Raid Shadow Legends?

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