If you are genuinely asking, I can play Devil’s advocate:
Because then they can set the price at 40 USD, making it more affordable, and possibly make back the difference with some (mostly) cosmetic premium content.
This is not so easy to argue for games that are sold at 70 USD, and premium content is much more tied to gameplay, and all the FOMO dark patterns are turned to max.
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If you are genuinely asking, I can play Devil’s advocate:
This is not so easy to argue for games that are sold at 70 USD, and premium content is much more tied to gameplay, and all the FOMO dark patterns are turned to max.
Helldivers barely have enough content to justify 40 bucks. It makes up for it in presentation though