Okay this article is shittily worded and the Bloomberg article it links to is paywalled so I found this which goes into much greater detail.
TLDR: Valve and five other publisher’s were blocking activation of keys sold to people/distributors from distributors/vendors who purchased them from cheaper regions.
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Okay this article is shittily worded and the Bloomberg article it links to is paywalled so I found this which goes into much greater detail.
TLDR: Valve and five other publisher’s were blocking activation of keys sold to people/distributors from distributors/vendors who purchased them from cheaper regions.
Ah yes, that thing my brother likes to do where he VPNs into another country and then buys them at the greatly reduced local prices.
Guess they were attempting to crack down on purchase frauds and legitimate buyers got burned too?
It was punishing the consumer rather than the distributors abusing the regional pricing.
Yes, but it was the part they have control over. The alternative is not having regional pricing allowing lower income countries to buy games at all.