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GoG isn’t the publisher. Y’all don’t read the shit you agree to, and know fuck all about media distribution. You’ve never owned a video game, a movie, or even a book that isn’t in the public domain. You’ve only ever owned licenses for personal use, and those licenses have always been provisional and revokable. Always. Your ignorance is not change that.
Nah, they pay so poorly that you actually need to be invested in actually wanting to make games to take a job there. But you have to keep in mind that about 40% of people working on a game are not what the consumer world sees as ‘creatives’. Software developers have to be invested in what they’re doing, and often have to be really creative problem solvers, but it’s not a “creative industry”, so their contributions often go overlooked.
From the game design and art side, though, it’s absolutely not an indie publisher. Development is highly collaborative, often involving thousands of contributors across multiple studios that span 2 or 3 continents. There isn’t room for an auteur junior game designer, intermediate programmer, or individual environmental artist. The people who get to exercise creative liberties are the leads, and there’s a handful of them on any game.
This is true basically on any project at any game studio of any appreciable size.
Where Ubisoft really kills the process is in editorial. All of the big publishers have editorial and marketing departments that work closely with each other to try and guide the creative outputs of those project leads towards an outcome that will see some amount of market success. The expectation and goal isn’t even a runaway hit, just for the game to find an audience large enough to pay for the endeavour.
Ubisoft’s editorial department is very influential, which you can see by how every single one of their games looks and feels exactly the fucking same. Everything interesting, unique, charming, or truly creative you do gets chiseled and sanded down into the same shape as everything else once the project actually starts coming together.
It’s a soul crushing process, and if you resist it, you get labelled as “not a team player” and slowly relegated to the back of the room.
Yeah, product managers and executives will never find a performance metric they won’t immediately pollute. They seem totally immune to the idea that once you start trying to directly impact them, they lose all meaning.
When I was interviewing for my first job in the video games industry, I came across an anecdote that spelled the whole thing out to me. Some game team discovered that players who completed their tutorial in under X amount of minutes (let’s say 10, to have a concrete number to play with) where significantly more likely to make an in-game purchase (I worked in mobile gaming). So, the team was instructed to reduce the length of the tutorial so that almost anyone could complete it in 10 minutes or less.
Weirdly enough, this did not work.
Decision makers who “use data” to “drive decisions” seem to totally lack the ability to consider what the data means, who their customers are, or why people behave in the ways that they do. It’s exhausting.
Ubisoft isn’t a coherent entity. It doesn’t want anything.
I don’t say this to be glib, or to “well acshually” anything. I say it because it’s core to their issues. The place is a snake pit, where anyone with any kind of sway is trying to Game-of-Thrones themselves into higher positions of power and prestige. The people who are supposed to be helping you make better games are actually just focused on getting some kind of win over Jean-Michelle over on that other project, so that when the time comes to jump to a different position, you have the social capital.
This involves focusing on increasingly niche performance KPIs that change at the drop of a hat. I’m talking really boutique vanity metrics that have nothing to do with enjoyment or sales.
On the business end of things, it also means real geniuses saying things like “streamers should have to get licensing agreements before using out games”, and saying so publicly enough that everybody in the company hears that you’ve said it.
And this is without even touching on the sexual assault and harassment allegations, or the abuses of power.
Thr company cannot want anything because its constituent parts are too distracted by and busy with self-interested civil war, rather than working together to establish any kind of coherence.
Ubisoft isn’t a video game publisher. They’re an office politics survival game. I’m very glad I got out of there when I did.
A lot of games developers don’t understand trends in gaming that aren’t explicitly gamist. Even as walking sinulators and cozy games have garnered audiences that make those genres viable, many in the industry have refused to actually look at them with an eye to understand who they appeal to, why, and what about them is doing the connecting with their audiences.
I worked on a mobile PvP project that rejected purely aesthetic elements because none of the director, designer, not “monetization specialist” could understand why anyone would want them, even as Fortnite was bursting onto the scene making its money on its emotes and paper doll elements.
Art driven paper doll games were also eating our lunch in the mobile space.
There are clearly some in the industry who understand the appeal, but most of them are not decision makers in development studios. The decision makers got there by coming up in a much more focused, much less casual, much less inclusive era in gaming, and have a pretty fixed idea of what a game “is” or “is supposed to be”.
Because of this,aAs things shift towards more IP licensing deal, the results are going to be a lot of conflicts between tone and gameplay on these projects.
Here’s the thing, though, people are saying “mobile games”, but what they really mean is “a small handful of market leaders in the mobile gaming space”.
I’ve worked in mobile games. Most of them do t make their development budget back, just like PC and console games. They’re a lottery ticket for publishers, which is why most of the big ones were made by independent studios that were later bought by the big players once they were proven winners.
“internet thing from 20 years ago was smaller than big, VC backed social media giant from today. Therefore, thing that was defacto standard 20 years ago was never relevant” is a hell of a take