Head of Xbox Phil Spencer pitches Game Pass as an alternative to relying on big budget blockbusters
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Even if it does, thats still too much money. How much money did Hollow Knight spend on marketing? Or what about Terraria? Or Minecraft pre-buyout? How much was spent on marketing for games like Deep Rock Galactic? I can guess probably less than $100 million each. Maybe even less than $10 million.

You’re listing outliers that did well despite their smaller marketing budget. There are tons of great games from smaller studios that get buried because nobody knows about them.

Hollow Knight sold 2.8m copies as of 2019

Modern Warfare (2019) sold 31m copies

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