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I don’t know about them never being this mainstream this century.
Golden Sun sold over a million globally in the early 2000s, and the Fire Emblem series had their best selling games in the millions in the 2010s.
Granted, these are rookie numbers compared to the juggernaut that is Final Fantasy, but still respectable.
Sure, Fire Emblem had its breakout in the west with Awakening, but there were real discussions being had about the viability of the genre back in 2013. It was at the tail end of a really bad time (arguably the nadir) for JRPGs on consoles.
Persona 5, NieR: Automata, Dragon Quest XI, and Three Houses all being multi-million sellers is what sparked off the current, unprecedented era for the genre.