My impression is that Microsoft won’t care all that much. They are primarily a cloud service provider at this point, and while they will try to squeeze Windows users for as much money and information as possible before it goes down for good they have no real interest in keeping on developing Windows. It’s just not where the real money is at.
It doesn’t make sense outside the world of capitalism, but we see again and again that big tech companies are happy to kill even profitable services if they are not their most profitable services. Microsoft’s revenue these days comes from selling cloud office solutions to (seemingly) every company on the planet. Even their own cloud runs on Linux, meaning that Microsoft themselves makes more money off Linux than Windows these days.
Windows is now in the extraction phase of enshittification, and Microsoft will profit as much as they can from it while they still have market power while spending minimal resources developing the product. Windows has effectively been declared dead already, and remains as a sofware zombie just like Facebook. Windows 12 is not going to be an improvement upon 11; it’ll be another fuck you to the customers, and the beatings will continue until customers leave for good and Microsoft are finally relieved of their side gig of making an operative system.
I think we’re both right in a way. They won’t care about Windows specifically, but Windows to them isn’t the product anymore. It’s the entrypoint for users to Microsoft services, which is why they advertise so much in Windows now for OneDrive, Office, Copilot. You’re essentially already in their store just by using Windows. So the real loss isn’t that people aren’t using Windows, it’s that people are cancelling OneDrive and Office subscriptions. That is what is going to be noticed.
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My impression is that Microsoft won’t care all that much. They are primarily a cloud service provider at this point, and while they will try to squeeze Windows users for as much money and information as possible before it goes down for good they have no real interest in keeping on developing Windows. It’s just not where the real money is at.
It doesn’t make sense outside the world of capitalism, but we see again and again that big tech companies are happy to kill even profitable services if they are not their most profitable services. Microsoft’s revenue these days comes from selling cloud office solutions to (seemingly) every company on the planet. Even their own cloud runs on Linux, meaning that Microsoft themselves makes more money off Linux than Windows these days.
Windows is now in the extraction phase of enshittification, and Microsoft will profit as much as they can from it while they still have market power while spending minimal resources developing the product. Windows has effectively been declared dead already, and remains as a sofware zombie just like Facebook. Windows 12 is not going to be an improvement upon 11; it’ll be another fuck you to the customers, and the beatings will continue until customers leave for good and Microsoft are finally relieved of their side gig of making an operative system.
I think we’re both right in a way. They won’t care about Windows specifically, but Windows to them isn’t the product anymore. It’s the entrypoint for users to Microsoft services, which is why they advertise so much in Windows now for OneDrive, Office, Copilot. You’re essentially already in their store just by using Windows. So the real loss isn’t that people aren’t using Windows, it’s that people are cancelling OneDrive and Office subscriptions. That is what is going to be noticed.
Yes, absolutely. They are digging their grave with their transition to being an AI company and it will absolutely catch up with them eventually.