Sony is running a large-scale A/B price test in the PlayStation Store: over 150 games across 68 regions. Including first-party hits — Spider-Man 2, HELLDIVERS 2, God of War. Discounts up to 17.6%.
I don’t think this story is about that. It’s about making games more expensive based on how much they think you’ll pay.
This specific study in the article is about making games cheaper to see if that makes people more likely to spend, but you just know they’re going to also make them more expensive if this works out
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I don’t think this story is about that. It’s about making games more expensive based on how much they think you’ll pay.
This specific study in the article is about making games cheaper to see if that makes people more likely to spend, but you just know they’re going to also make them more expensive if this works out
The former part has been a thing for hundreds of years.
But yeah I suppose they would use it to change the price dynamically on a constant basis based on demand.
Though I’m not sure that’s even legal to this extent in EU. It’s a product for purchase. Not a stock. But you’re right. It does sound bad.