Ubisoft initiates huge restructure to become more 'gamer-centric'
www.gamedeveloper.com
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The publisher is restructuring around five 'creative houses' by implementing cost-cutting, project cancellations, and a return-to-office mandate.
mohab
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4421h

“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

I can’t 😂😂😂 This is so funny, OMG… I swear I’d retire if my job is to write comedy. There’s no topping this shit… it’s like an absurdist Tim and Eric sketch 😂

Scrubbles
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2218h

I honestly don’t know how they’re so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say “More GenAI, more recurring payments, more Games as a Service”. I just, I don’t know man. I don’t want layoffs but man they really just don’t get it do they?

Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don’t even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?

Nelots
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59h

They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.

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