Hooded Horse CEO Tim Bender has taken a firm view on genAI art assets. "I fucking hate gen AI art and it has made my life more difficult in many ways."

Manor Lords and Terra Invicta publishers Hooded Horse are imposing a strict ban on generative AI assets in their games, with company co-founder Tim Bender describing it as an “ethics issue” and “a very frustrating thing to have to worry about”.

“I fucking hate gen AI art and it has made my life more difficult in many ways… suddenly it infests shit in a way it shouldn’t,” Bender told Kotaku in a recent interview. “It is now written into our contracts if we’re publishing the game, ‘no fucking AI assets.'” I assume that’s not a verbatim quote, but I’d love to be proven wrong.

The publishers also take a dim view of using generative AI for “placeholder” work, or indeed any ‘non-final’ aspect of game development. “We’ve gotten to the point where we also talk to developers and we recommend they don’t use any gen AI anywhere in the process because some of them might otherwise think, ‘Okay, well, maybe what I’ll do is for this place, I’ll put it as a placeholder,’ right?” Bender went on.

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82d

I still haven’t seen anything neat from any models that were certified following only legally permitted content. That said, to my knowledge there’s very few of that variety.

Training off of the work of current artists serves to starve them by negating the chance companies hire them on, and results in circumstances where AI trains off of other AIs, creating terrible work and a complete lack of innovation.

People suggest a brilliant future where no one has to work and AI does everything, but current generations of executives are so cut-throat and greedy to maximize revenue at the top, that will never happen without extreme, rapid political and commercial reform.

NoiseColor
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-92d

Artists have been always starving. The future is such that if you can’t compete with ai , chose another profession where you can. That’s not something I want, but the world is changing and people have to change with it. That’s either with another profession or by voting in politicians that can redistribute the wealth back to them. There is no option where the progress stops , where the clock stops ticking.

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92d

Many artists do starve, and many others succeed. Not sure what your point is, or why you want to shift the needle more in the former direction.

AI can’t compete with artists if they are not generating content to serve for the model. Even if the models could achieve consistent art, it would mean we get no new themes or ideas. People who would normally invent those new styles will start by repeating what’s existing, and will be paid for that.

Many nations provide grants for art, because they recognize it’s a world that doesn’t always generate immediate, quantifiable monetary return, but in the long run proves valuable. The base expectation is that companies recognize that value and uniqueness in fostered talent as well, rather than the immediacy of AI prompts giving them “good enough” visuals.

NoiseColor
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-42d

Artists are always starving is because that’s how it’s always been. I don’t think it can be an argument for or against anything.

I’ve worked with ai image generation professionally and I can say that they are not missing new ideas if people using them aren’t. They are great for brainstorming new ideas. They can’t make a design, but are a great tool speeding up the process.

I love art. I go to galleries often. I don’t think ai can do that and will never be able to. Not true art like capturing a moment in time with the original style of the artist and their life experience. I don’t think ai is a threat to that.

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