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Same as consoles. Sell at a loss to increase game sales and earn more on the backend.
Steam already rakes in cash due to being in a dominant market position on pc. Selling at a loss doesn’t get them much.
Its not happening. Selling a PC just isn’t the same as selling a console that can basically “just” play games.
Consoles are completely locked down so there is only one store you can buy from. Consoles are a safer bet that lost hardware sales would lead to making it up on games.
But, Steam Machine is a PC. Not only can you install games from outside the Steam store. You are able to completely replace the OS. You can have a completely Steamless experience on it.