A lot of indie companies would not exists if there wasn’t a storefront like Steam that handles worldwide transactions, distributes the game and increases their discoverability.
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A lot of indie companies would not exists if there wasn’t a storefront like Steam that handles worldwide transactions, distributes the game and increases their discoverability.
There are other options, such as itch.io.
If you think Valve’s cut should be lower, you’re free to make your own marketplace and compete.
The market is already captured.