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4215d

I love the data callout so much. I wish I remember the article I read this in, but there was a researcher who said we’re living in an age of data-driven stupidity and that’s stuck with me ever since.

It’s not that data is bad in all cases, but data aggregation is inherently reducing fidelity of detail in the process. When you’re approaching human-centric issues, such as making something fun and meaningful, data really can’t help you that much. You’ve boiled the messy human elements, the elements most crucial to a powerful result, out of the conversation.

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2115d

Yeah. You use data to target the most common factors to make your audience as broad as possible, and you end up making the most bland slop that nobody actually cares about.

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