The Epic Games Store is just now pushing preloading and gifting
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Fortnite making them shit ton of money hand over fist is what’s holding them back probably. Much easier to just throw money at the store and buy exclusives and giveaways than taking away manpower from their money maker into a project that might make them money in the future. New hires that aren’t put on Fortnite or UE5 probably have a high opportunity cost in their business model.

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True, but I would have thought they would be able to see the value in the future investment of the platform.

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Yeah but they must appease shareholders with quarterly profits. Also Tim Sweeney wants to buy moar land.

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As someone who has worked in tech their entire career, it’s deeply depressing and infuriating how correct this is.

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