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Yeah, inflation is a thing. But so is increasing volumes in sales with low cost distribution of the product.
After a game is made now, the only cost is distribution now, and games sell in larger volumes than ever before, making more money than ever before. A game like BL4? Even if they spent $300,000,000 making the game they only need to sell 6,000,000 copies to recoup costs at $70. BL3 has sold 18,000,000 copies. A huge profit, even if most of those sales were on sale prices. BL3 was made and advertised with a 140 million dollar budget.
Not to mention, all of the dlc that’ll inevitably be released, following every other borderlands game pattern. Wonder what they’ll try to set the prices of those at
DLC now costs $60. If you can’t afford it, sell a kidney /s.