I see what you mean. There’s definitely been a lot of marketing overreach with the franchise. But there’s something about Final Fantasy that makes it a money-printing machine. Maybe it’s the long legacy, nostalgia, or the fact that they’ve been with it since the beginning, but FF marketing campaigns have (almost) always been wildly successful in a way that Tomb Raider, Deus Ex, or even Dragon Quest (in the US) can’t live up to. Just look at Kingdom Hearts, Super Smash Bros, and even that Louis Vuitton promo with Lightning.
Not that I’m trying to sell you on this set. I get that a lot of people don’t like Universes Beyond.
Sure, but if they keep trying to go bigger, they WILL hit a ceiling. And they have yet to show a willingness to go smaller with a subsequent project when one ends up too big to pay for itself.
Squenix does not seem to know how to match a budget to the size of the market that actually exists, and only ever goes smaller in scope when something is a “side project” adjacent to a main product.
Intergrade was not as big as main FF installments, but it was well received by a lot of players. As a result they immediately scaled up Rebirth to be as big, or bigger, than anything they’ve done. And lo and behold, players coming from Intergrade love it, but it didn’t magically mean a bunch more people bought it.
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I see what you mean. There’s definitely been a lot of marketing overreach with the franchise. But there’s something about Final Fantasy that makes it a money-printing machine. Maybe it’s the long legacy, nostalgia, or the fact that they’ve been with it since the beginning, but FF marketing campaigns have (almost) always been wildly successful in a way that Tomb Raider, Deus Ex, or even Dragon Quest (in the US) can’t live up to. Just look at Kingdom Hearts, Super Smash Bros, and even that Louis Vuitton promo with Lightning.
Not that I’m trying to sell you on this set. I get that a lot of people don’t like Universes Beyond.
Sure, but if they keep trying to go bigger, they WILL hit a ceiling. And they have yet to show a willingness to go smaller with a subsequent project when one ends up too big to pay for itself.
Squenix does not seem to know how to match a budget to the size of the market that actually exists, and only ever goes smaller in scope when something is a “side project” adjacent to a main product.
And the signs that they are finally starting to make the same mistake with FF are beginning to show.
Intergrade was not as big as main FF installments, but it was well received by a lot of players. As a result they immediately scaled up Rebirth to be as big, or bigger, than anything they’ve done. And lo and behold, players coming from Intergrade love it, but it didn’t magically mean a bunch more people bought it.