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I love the idea but not the messaging. Older folks & non-nerd people - a vast majority of the demographic of people who would benefit from this campaign, if I had to guess - aren’t going to want Linux or “fresh new software”. They want a computer with a web browser, an Office suite, and an OS/layout that functions exactly the way they expect it to.
If you tout so much change, they’re going to lose interest. I’d argue they’d lose interest seeing technical words like “software”, since all they know on phones and computers are “apps”.
However, If you instead show them side-by-side how they can do the exact same tasks with nearly identical steps and also emphasize the benefits like cost effectiveness and speed… they’ll just say “okay great, can you do it for me?”
Tbh chromebooks are amazing as a concept for people like this. Barring proprietary junk like adobe, if they need more than that, they should be able to develop the skills to do basic things in linux without too much difficulty. Likely wont even need to touch any command line stuff.