Eurogamer understands Bethesda’s current plan is to shadow drop the game next week on PC, PlayStation 5 and Xbox Series X/S, including via Xbox Game Pass.
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What’s weird is that they’re still keeping it a secret even though it’s been rumored for months. We know it’s coming, but they’re still acting like it’s going to be a surprise.
Video game marketing changed dramatically about 2 years ago. No one likes long marketing cycles anymore. There are too many opportunities for delays or “puddlegates”.
Microsoft likes doing shadowdrops, apparently. Hi-Fi Rush being the most prominent, but they also shadowdropped the Ninja Gaiden 2 remake a few months ago.