How Ubisoft spent $2.1M on influencers to secure the launch of Assassin’s Creed Shadows
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin’s Creed Shadows
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

kingthrillgore
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Money well spent: Grummz got told the fuck off on twitter lol

I think the only influencers that would matter in terms of direct sales would be Streamers and VTubers

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