I haven’t found a source for this number when I looked for it. The best I got was a finance blog saying “experts say” without saying that they were progenitors of the reporting or not. Valhalla had a budget about half of this, so it would surprise me if Shadows was that much more expensive.
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I believe its production budget was pegged at between $250m and $350m.
So this particular item in the marketing budget is less than 1% of the development costs.
I haven’t found a source for this number when I looked for it. The best I got was a finance blog saying “experts say” without saying that they were progenitors of the reporting or not. Valhalla had a budget about half of this, so it would surprise me if Shadows was that much more expensive.