Most of the article is on AAA development as a whole but I found it interesting the comments about consoles in general.
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If you stopped doing exclusives then there wouldn’t be a “war”. Consumers can get the hardware they think will work for them and get to play everything.
That is not how their business model works. The consoles themselves are sold almost at cost of production or at a loss. The money for Microsoft, Nintendo, Microsoft comes from those exclusives and live service subscriptions. They want to maximize the amount of their hardware in homes and then make the money on selling the thing that actually makes them useful.