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Well, I mean wow was already at $15 a month back in the day. When it came out in 2004, It was like paying $25 per month today. It was damn pricey back then. At this point I think they’re getting all the money out of it that the market will bear. Yeah the expansions help but I suspect they’re running leaner now than they were.

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I doubt anyone knows how much of the playerbase it makes up, but the WoW subscription effectively went up to $20 a month for anyone that’s using in-game gold to fund it.

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