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This has nothing to do with the gaming industry, specifically. This is a basic (very effective) marketing strategy. But typically federal regulations prohibit them from advertising something as “on sale” perpetually so it has to be advertised at retail price for x% of the time.

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Do you know how feasible is lowering the price permanently?

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Doing that bankrupted jc penny.

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You can put a new permanent low price. You just can’t market it as “on sale” or otherwise discounted.

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