Your counterexample, “purchase a subscription”, actually undercuts the point you’re trying to make. The goal is honesty here. If you are renting or subscribing, you want to know that up front, in big text, using the simplest possible word. That word is “RENT”.
The issue about the lease business model being bad for society and consumers is also important, but it’s complicated and different from basic truth in advertising.
rent implies a continued fee though - i’m not sure a once off fee to play a game that can be rendered useless at any time covers that? rent would be more like $10/mo rather than $100 for as long as the game is available
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Your counterexample, “purchase a subscription”, actually undercuts the point you’re trying to make. The goal is honesty here. If you are renting or subscribing, you want to know that up front, in big text, using the simplest possible word. That word is “RENT”.
The issue about the lease business model being bad for society and consumers is also important, but it’s complicated and different from basic truth in advertising.
rent implies a continued fee though - i’m not sure a once off fee to play a game that can be rendered useless at any time covers that? rent would be more like $10/mo rather than $100 for as long as the game is available