After years of running exclusively with Epic, Ubisoft has had enough.

I was gonna comment about epic giving games away for free, but I think I got your point. You mean like the same releases, but subsidizing, say, 10% of the price?

PlzGivHugs
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Yep, although there are a ton of other ways to do it as well such as a good rewards points system, or a raffle system with bonus games won when purchasing, or similar. As long as you don’t spend years antagonising your customers first, I don’t expect game stores would struggle to compete offering better prices than Steam, even at the cost of features.

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