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Good luck figuring out how to avoid labeling every game ever made as a “skinner box”. It’s basically a jaded person’s definition of what video games are at their core.

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It doesn’t have to be jaded. As with the original quote I riffed off of, these particular Skinner boxes don’t have to always be pure evil and can provide net-positive outcomes, as long as we’re clear-eyed about the consequences of participating. The latter part is what I’m trying to drive home here. Consumer behavior psychology is part of every major live-service game.

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