Honestly I know people here are against Epic, but Google Play is such garbage that I welcome the epic store on Android.
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I wouldn’t be surprised if they had a launcher before and they’re releasing a “Store” now that Google and Apple have been slapped with anti-trust lawsuits. I think your best bet would be asking the folks at the Epic forums.
Did a little research and it looks like that’s exactly what it was, just an app that existed to update the few first party titles they had