Update, July 5, 1:50 p.m. PT: Apple has told IGN that it has now approved the Epic Sweden AB Marketplace app, and that it’s asked Epic to fix the appearance similarity issue in a future submission. Epic Games confirmed this with an update on its X/Twitter account, which you can see below.
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The update is pretty important:
Of course Apple approved it the EU is going after them again for how they implemented this.