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Huh, interesting… You know, I’ve never really wondered about Humble Bundle specifically, but you’re right, they seem to be selling your run-of-the-mill Steam keys, or at least you can activate them effortlessly in Steam. Maybe it’s a case of Steam themselves handing out keys (instead of the publishers) to increase user retention? I honestly don’t know, this is all just speculation.
I actually didn’t click on your link at first, because I assumed it would just show other stores where you could purchase the whole game instead of a key, so I’m sorry that you had to clarify that.
Isthereanydeals is a great resource. I always make sure to look up a game there before buying to check what the lowest price it was ever sold was.
That link was for helldivers 2 which is only available on steam on pc. From what I understand the keys are actually provided by the devs/publishers and steam doesn’t get a cut of key sales.