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I recently bought the Prototype games cause they were on sale and I wanted to replay them for funsies.
The first game came out in like 2009 and there are billboards around the city for GameStop, Jersey Boys, I saw one that was just DC’s old 2000s logo. I think there were one or two other billboards in-game with real companies on them, the rest were made up.
I thought it was interesting to see because you don’t see it in games anymore unless you mod it.
I remember playing Midnight Club 3 when I was a kid and learning about KidRobot from their in world billboards. It fits really well in a racing game.