‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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‘Marketing’s dead, and I can back this s**t up’: Baldur’s Gate 3 publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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I don’t know if I’ve ever felt an urge to be marketed to.

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