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They would have to strive to be less shit than Microsoft.
Right now meta have a proprietary display technology. They need in some way to transition that to a standard, and they’ve done absolutely nothing in that area to move towards that goal. They have absolutely no idea how to move VR into the mainstream. Everything they do is all about making more money in the short term but they have no long-term strategy.
Where is the equivalent of HTML? Where is their standard for producing VR and AR content? They need to display the content, they don’t need to own it.
They want to create “The Metaverse” and yet they don’t get that in order to do that it needs to be open source and public access. Now they are trying to create a closed source VR internet, and it won’t work.