Roku’s New HDMI Tech Could Show Ads When You Pause Your Game
kotaku.com
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Just what we all wanted, even more ads to deal with in our everyday life

And if it’s anything like their streaming boxes, pressing a button on the controller will select the ad instead of resuming your game. Happens too frequently that I’ll pause a show to eat or something, screensaver comes on and when I press a button on the remote it launches the roku channel instead of resuming the show I paused.

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Classic enshittification: extract values from both sides.

Consumers get a worse experience seeing unwanted ads
Advertisers pay for clicks that are erroneous
Roku’s numbers go up

It’s a shame there’s no easy way to flash custom OSes on smart TVs, in general. Even just nuking the whole thing to be a dumb display would be amazing.

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