It's not easy to get funding for a new game right now.
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You do realize those are usually exclusive for only a year, right? So EGS pays them out for a year of exclusivity and then the devs are free to launch on steam and others.

The thing is, often if they don’t get that first infusion of cash from a deal with EGS (or another investor) they don’t get to complete or even launch the game at all. So it never would make it to the other markets.

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Usually by the time they’ve made it off EGS, I’ve forgotten they exist. There’s been many sequels to games I loved that I forgot existed because of this.

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Same, after a few years you see them show up on steam and all the reviews are

  • “All my lobbies are empty”
  • “It takes 30+ mins to get into a game with 2 other players”
  • “I’m only getting matched against bots”
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Or the EGS phase was just glorified beta access like Hades.

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