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I think Valve in particular has more incentive to make a console-esque PC that runs Steam than they do to make a storefront on someone else’s console.
That’s not where Valve makes their money from though. Their money primarily comes from store purchases, so anything to expand Steam’s reach is better for them. Plus, keeping Steam as relevant and ubiquitous as possible will in turn promote sales of the Steam Deck. The Xbox and Steam Deck cater to fundamentally different use cases anyways.