A well-oiled Steam machine.
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Not exactly, apple forces their users to use their stores, whereas Valve just offers a better experience than the other stores out there.

There is nothing stopping you from using other stores to buy your games on, unlike the appstore.

That has no impact on both of them taking a 30% cut.

In the case of Steam that’s because no other corpo run by parasites can create anything close to it. You’re completely free to get any other launcher or store that takes a smaller cut.

And now is where your misguided comparison completely falls apart: Apple users have no other choice than the AppStore. Even if someone wanted to create a better store, they just can’t.

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