Conversations about the recent balance patch turned heated after Helldivers 2 developers responded dismissively to player complaints.
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Eh. I went and looked at the comments. Sometimes people get a little lippy and it’s whatever? Shit happens. But basically telling the customer ‘i get off on you crying about this’ is definitely going to cause some issues for the company.

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Yeah, that’s a line you don’t cross in PR ever. “Cry more, I like it” is just not the message you want to send.

Blóðbók
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Could just as well have gone the other way though. Sassy CM telling some loud, annoying, entitled brat to git gud or cry more? Instant cool-dev meme. But if a lot of people feel similarly you get outrage and controversy. Just depends on the local culture on that particular day in that particular place.

It’s cool to be rude as long as you also feel that it’s warranted. It’s cool to offend people you don’t like or deride ideas you think are stupid. Everyone isMost people are always just one wrong audience away from being a horrible person.

Of course CM or PR staff have different expectations, but I can understand why they might make a gamble sometimes trying to be cool and causual.

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1010M

Will, first and foremost, these were devs not CMs. Shouldn’t have been posting in the first place for exactly this reason.

But in my experience in the industry, it’s never worth the risk to try to look cool. You lose more often than you win, even when you think it’s the right time. Because even if people agree with the sentiment, there will always be people who object to the tone itself and that tips the scales against you

littleblue✨
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/Kleenex has entered the chat

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Goddammit, enjoy your upvote 😆

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