Ubisoft has said the recently released Skull and Bones has achieved “record player engagement” since launch, although it has yet to announce how many copies it’s sold or how many players it has.
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Didn’t the latest shitty Call of Duty try basically this exact tactic? They cited some sort of record high in player engagement with the campaign, because if you torture statistics hard enough you can make them say anything.
Same with Starfield. Biggest launch ever!! Well yeah no shit Sherlock it was free on gamepass for like 30 million people lol