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The only reason anyone wants to sell consoles is to get you locked in that ecosystem and sell you games. They don’t make a profit on the hardware, Xbox game pass is their headstart into purely game sales, well a subscription and cloud service that everyone is trying to jump on right now.
When they lock you into their hardware they get commission on third party game sales as well, or don’t have to pay other people commission on their first party game sales. Traditionally this is how console manufacturers made the bulk of their money but now Microsoft has game pass so they want to get it in front of as many people as possible I guess.