Scores are on the doors for Q4, as after 2 years shipments grow again... by 0.3%
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I think the industry as a whole is vastly underestimating the decline they are going to see here.

Look, here’s the facts, the way I see it: cell phones are quickly replacing home computers. We, as enthusiasts, probably make up less than 10% of the computer buying public (I don’t have actual numbers, by all means if you do, correct me). For everyone else though, like I can’t count the amount of laptops I’ve seen gathering big clumps of dust in peoples closets the past few years. Even people like my parents, they mostly use phones and iPads, they have a computer but it’s horribly out of date and isn’t getting replaced.

For enthusiasts like myself, even I swear I’m done after my overhaul last year. I haven’t even looked at a flyer this year. For <60% of the cost of a decent video card, a video card alone, I can game in 4k on a PlayStation, with no hiccups. Even if the PlayStation spontaneously combusts, I can replace the whole thing for less than the cost of some ram, a power supply and a processor. Sure I can’t mod, and the experience isn’t as good for stuff like first person shooters, but oh boy for the thousands of dollars in difference, I can make do. It’s nuts, you can’t keep up with PC upgrades fast enough anymore, and I’m done with it (for the foreseeable future). Doesn’t help when the industry keeps shipping horribly optimized games either, and then half the time they don’t do anything about it. Which means you need top tier hardware to offset that.

Stuff like ram and processors, will always have a market. But I’m not sure it’s a PC market anymore, which I personally believe is at the beginning of its end. There’s no way this is the bottom, Mr Analyst.

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