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the previous CEO was dead set on that, but he’s gone
The flop of high profile titles like The Avengers showed that it’s no golden bullet.
Some gamers love a game they can play forever. Maybe others gamers dabble in it, but it’s time that becomes the limiting factor. I know people that every year buy CoD and FIFA and nothing else, and sure, they make unreasonable amounts of money, but there’s plenty more on the table to be had from gamers who don’t like that.