I was under the impression that the policy required a game’s price to be the same on all marketplaces, even if it’s not a steam key being purchased. I.e. a $60 game on steam must sell for $60 off-platform, including on the publisher’s own launcher.
I just went to double check my interpretation, but the case brief by Mason LLP’s site doesn’t really specify.
If it only applies to steam keys, as you say, then I agree they don’t really have a case since it’s Steam that must supply distribution and other services.
But, if the policy applies to independent marketplaces, then it should be obvious that it is anticompetitive. The price on every platform is driven up to compensate for Steam’s 30% fees, even if that particular platform doesn’t attempt to provide services equivalent to Steam.
According to a Valve quote from the complaint (p. 55), it applies to everything:
In response to one inquiry from a game publisher, in another example, Valve
explained: “We basically see any selling of the game on PC, Steam key or not, as a part of the
same shared PC market- so even if you weren’t using Steam keys, we’d just choose to stop
selling a game if it was always running discounts of 75% off on one store but 50% off on
ours. . . .”
David said in a blog post that the suit is specifically alleging price fixing tactics for other platforms that aren’t key sellers, but sell the whole game. Whether that holds up in court - we will see.
This is kind of necessary. You could open a store just selling Steam keys. You get Steam’s software distribution, installed user base, networking for free and pay nothing to them. Steam is selling all of those services for a 30% cut. Since your overhead is $0, you can take just a 1% fee and still turn a profit because Valve is covering 99% of your costs.
Steam could disable keys or start charging fees for them. As long as they’re being this ridiculously generous and permitting publishers to have them for free, some limitation makes sense.
I’m dubious, though. There must be a provision for promotional pricing. I’ve definitely bought keys for less than Steam prices.
As I said, Steam would be in their rights to enforce that pricing policy for Steam keys, because they provide distribution and platform services for that product after it sells.
But as @Rose clarified, it applies to not just Steam keys, but any game copy sold and distributed by an independent platform. Steam should not have any legitimate claim to determining the pricing within another platform.
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I was under the impression that the policy required a game’s price to be the same on all marketplaces, even if it’s not a steam key being purchased. I.e. a $60 game on steam must sell for $60 off-platform, including on the publisher’s own launcher.
I just went to double check my interpretation, but the case brief by Mason LLP’s site doesn’t really specify.
If it only applies to steam keys, as you say, then I agree they don’t really have a case since it’s Steam that must supply distribution and other services.
But, if the policy applies to independent marketplaces, then it should be obvious that it is anticompetitive. The price on every platform is driven up to compensate for Steam’s 30% fees, even if that particular platform doesn’t attempt to provide services equivalent to Steam.
According to a Valve quote from the complaint (p. 55), it applies to everything:
Thanks, that clears it up. So yeah, I think Wolfire has a case to make, then.
Wow, that’s some good research! I’ll edit my comment about this, I don’t think my glowing description of their policy should stand without this info.
David said in a blog post that the suit is specifically alleging price fixing tactics for other platforms that aren’t key sellers, but sell the whole game. Whether that holds up in court - we will see.
This is kind of necessary. You could open a store just selling Steam keys. You get Steam’s software distribution, installed user base, networking for free and pay nothing to them. Steam is selling all of those services for a 30% cut. Since your overhead is $0, you can take just a 1% fee and still turn a profit because Valve is covering 99% of your costs.
Steam could disable keys or start charging fees for them. As long as they’re being this ridiculously generous and permitting publishers to have them for free, some limitation makes sense.
I’m dubious, though. There must be a provision for promotional pricing. I’ve definitely bought keys for less than Steam prices.
As I said, Steam would be in their rights to enforce that pricing policy for Steam keys, because they provide distribution and platform services for that product after it sells.
But as @Rose clarified, it applies to not just Steam keys, but any game copy sold and distributed by an independent platform. Steam should not have any legitimate claim to determining the pricing within another platform.