New research from mobile revenue growth engine SuperScale has found that 83% of launched mobile games fail within three…
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1Y

Its quite an acheivement to have a relatively low barrier to entry and whales everywhere and still fail

It’s also a saturated market because of the low barrier of entry, without an advertising budget you are taking a gamble no matter how good the gameplay is.

What do you mean by whales everywhere?

A whale is someone that spends a tremendous amount of money on mobile games. These are the people most games pander to or otherwise design themselves around

Most people spend nothing or just a few bucks on mobile games. But the “whales” spend several thousand.

But not on all games. Only on games they’re addicted to.

It’s a finite resource that mobile games have to fight each other for.

AnonTwo
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Even a whale can decide to just spend more money on a game they like more. It’s not an endless market for companies to delve into.

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