I just started playing Max Payne 3, which released in 2013. The game aged well, still looks great and a ton of fun.
On a related note, the Steam Deck is the perfect platform for Patient Gamers. It runs these older titles really well, and the portability + ability to suspend / resume games at any time is a game-changer (pun intended).
But that’s all marketing, it’s not specific to AI.
Any company that does marketing is looking to create demand and generate interest. Part of generating interest is tapping into your desire , which could include want to get ahead and not getting left behind.