They already have ads on games, fifa has ads. Yeah every stadium in the world haves it but it doesnt mean they had tô put them there. And from time to time they launch kits like ‘Nike whatever’ and last year the Ted Lasso promo.
The issue is when the game is destroying top setups because its poorly optimized and full of bugs, and I dont think it was their idea to do a game for the future hardware because that would not be comercial viable.
What do you play?