I do find it interesting how far ahead of its time the GameCube controller is though. It was almost a precursor for mobile button layout with the large A and other buttons around it in a non-traditional form/layout. That’s what immediately came to mind when seeing the controller layouts.
I’m not a huge fan of cloud gaming but Netflix may be on to something here by having games be added value to a sub rather than a discrete service with a separate sub. Plus from my experience, it’s not like the apps are streamed to your device but are available for download with an active sub.
I believe it’s an ad delivery service app developers can deploy in their app to earn revenue from ads delivered to users.