LinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network and pick up knowledge for
Now, to boost the time people are spending on the platform, the company is breaking into a totally new area: gaming.
It will be doing so by tapping into the same wave of puzzle-mania that helped simple games like Wordle find viral success and millions of players.
“We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” the spokesperson said in a message to TechCrunch.
Non-gaming platforms have long tapped into these facts to boost their own traffic — arguably a trend that preceded the internet, if you think about the popularity of crosswords and other puzzles in newspapers and magazines.
But in 2022 it shut down its standalone gaming app amid a decline in usage: it’s putting significantly more focus these days on mixed reality experiences and its Meta Quest business.
Those have ranged from efforts in online education and professional development, through to a publishing and news operation, bringing in more video tools and courting creators and influencers.
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My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.
… why?
You don’t want to play Mafia Wars with your manager?
Well no but actually we already do that IRL?
This is the best summary I could come up with:
Now, to boost the time people are spending on the platform, the company is breaking into a totally new area: gaming.
It will be doing so by tapping into the same wave of puzzle-mania that helped simple games like Wordle find viral success and millions of players.
“We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” the spokesperson said in a message to TechCrunch.
Non-gaming platforms have long tapped into these facts to boost their own traffic — arguably a trend that preceded the internet, if you think about the popularity of crosswords and other puzzles in newspapers and magazines.
But in 2022 it shut down its standalone gaming app amid a decline in usage: it’s putting significantly more focus these days on mixed reality experiences and its Meta Quest business.
Those have ranged from efforts in online education and professional development, through to a publishing and news operation, bringing in more video tools and courting creators and influencers.
The original article contains 570 words, the summary contains 175 words. Saved 69%. I’m a bot and I’m open source!
I think they took gamification too literally…
Please bring back Farmville.
“Hi bread, I just came across your profile. I think you’re a great fit for the role of
Playing Farmville with me
This role had a lot of interest so please get back to me as soon as possible”
Not the onion?
This is the stupidest shit, but it’ll help remove any veneer of business legitimacy that pisshole has, so I’m all for it.