The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app.
When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format.
Ads will appear next to organic content that’s served when a user searches on TikTok, with a semitransparent “sponsored” label on the video thumbnail.
Instagram search ads appear when a user clicks on a post and begins to scroll through other content.
Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform pulled several videos that promoted the use of prescription drugs as weight loss ads after researchers found TikTok was surfacing them in search.
The original article contains 273 words, the summary contains 147 words. Saved 46%. I’m a bot and I’m open source!
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: [email protected]
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.
Rules:
1: All Lemmy rules apply
2: Do not post low effort posts
3: NEVER post naziped*gore stuff
4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.
5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)
6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist
7: crypto related posts, unless essential, are disallowed
Good thing I don’t use Chinese state spying software on my devices then.
Only American? #MAGA
Shocking
Isn’t TikTok a huge ad itself?
This is the best summary I could come up with:
The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app.
When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format.
Ads will appear next to organic content that’s served when a user searches on TikTok, with a semitransparent “sponsored” label on the video thumbnail.
Instagram search ads appear when a user clicks on a post and begins to scroll through other content.
Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform pulled several videos that promoted the use of prescription drugs as weight loss ads after researchers found TikTok was surfacing them in search.
The original article contains 273 words, the summary contains 147 words. Saved 46%. I’m a bot and I’m open source!
Wow that’s sucks! Will it affect me ? Probably not because I dont use tiktok.
That wasn’t a thing already? I am genuinely surprised
They were paid “influencer” ads before, now the ads will be more obvious.
Oh no! Anyway…
TikTok revanced
They first need to support YT shorts (other than blocking them completely ofc).
TikTok revanced already exists. I’m using it
My vanced has shorts, you might need to update yours
Oh mine too, but I meant a patch to block ads from there, I stopped using it because of Temu ads, indeed I just used this ‘feature’ for like a day.
Odd, I don’t get any ads on the shorts.
Lucky you.