I often bemoan the fact that marketing or circumstances surrounding a game have a disproportionate amount of sway on the perception of quality in video games. “Bad” games can be successful and “good” games can be review bombed to hell. With this post I would like to look at why the situation surrounding a game is as important to its perception than its actual quality. I don’t think marketing brain washes people into liking games, but rather, it buys benefit of the doubt.
Recently, Highguard released to the dreaded “overwhelmingly negative” review tag on Steam, meaning most people had left a negative review. What interested me was that many of these reviews, even discarding the obvious review bombing ones, were written after fewer than 2 hours. I think this is a big sign that the game did not get benefit of the doubt. The terrible perception of the game from it’s failed marketing hadn’t afforded it that. So after 2 hours of not having a good time, the game was deemed bad and negative reviews were written.
I had a different approach to Highguard than many of these reviewers. I was actually rooting for it, I like a lot of the previous work of the developers. After 2 hours of play, there were a few things I didn’t like at all about the game, but instead of thinking they were bad, I was wondering why these elements were included. There had to be a reason, right? I had to play more to find out. I wasn’t necessarily enjoying the game more than most, but by granting the developers the extra benefit of the doubt, I didn’t leave a negative review (nor a positive one), and came back the next day to play more. This seems to be a trend as if you only take into account reviews with 2+ hours of play time, Highguard’s opinions are “mixed” rather than “overwhelmingly negative”.
This is something I’ve noticed throughout my journey in video games. If I’m invested in a game before I even play it, there’s a much greater chance I’ll like it. That’s exactly the job of marketing and franchises, getting you invested before you even play.
The first time I noticed this was in my early teens, when I pirated a lot of games. I noticed that I tended to like games I bought more than the ones I pirated. The monetary investment pushed me to try harder to like them, while dropping a game that cost me nothing was pretty easy.
This goes in pair with another of my big complaints in video games: tutorials are terrible. On average, the first hour of a video game is sub par. It does take some determination to get through these early parts to get to the good stuff. Without some benefit of the doubt, many good games would be dropped and deemed bad. Wanting to like a game is a really important factor.
This seems to be a trend as if you only take into account reviews with 2+ hours of play time, Highguard’s opinions are “mixed” rather than “overwhelmingly negative”.
People who enjoy a game are more likely to have more playtime, therefore the higher the playtime in the ‘window’ of reviews that you look at, the more likely they are to skew high. This is exactly what you’d expect to see on any game, barring situations like the developers making changes that ruin a game that previously was good.
So after 2 hours of not having a good time, the game was deemed bad and negative reviews were written.
Two hours is the window for a refund, so I absolutely make a call within 2 hours. If a game - especially a new / expensive game - hasn’t engaged me within that time, I refund it and move on. I don’t have enough hours in the day to play games I don’t enjoy hoping that they’ll get good eventually. Why should anyone feel the need to do that, whether they’re giving the game the benefit of the doubt or not? It’s the MMO argument. “The game gets really good around the 100 hour mark!” I don’t care. I’m not sticking around for it. There are plenty of other games to play that are fun within the first 2 hours. If a developer expects people to slog through an unenjoyable 2+ hours to get to “the good parts”, they probably deserve the negative reviews.
therefore the higher the playtime in the ‘window’ of reviews that you look at, the more likely they are to skew high.
Yes, I’m looking at 2 hours, not exactly high.
Two hours is the window for a refund, so I absolutely make a call within 2 hours.
2 hours is arbitrarily chosen as a catch-all. You can finish some games and refund them within that time, it doesn’t work well in all situations. It’s not some objective measure of how much time you need to judge a game.
specially a new / expensive game - hasn’t engaged me within that time, I refund it and move on.
The example is a free game. There’s also a difference between moving on and leaving a negative review
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People who enjoy a game are more likely to have more playtime, therefore the higher the playtime in the ‘window’ of reviews that you look at, the more likely they are to skew high. This is exactly what you’d expect to see on any game, barring situations like the developers making changes that ruin a game that previously was good.
Two hours is the window for a refund, so I absolutely make a call within 2 hours. If a game - especially a new / expensive game - hasn’t engaged me within that time, I refund it and move on. I don’t have enough hours in the day to play games I don’t enjoy hoping that they’ll get good eventually. Why should anyone feel the need to do that, whether they’re giving the game the benefit of the doubt or not? It’s the MMO argument. “The game gets really good around the 100 hour mark!” I don’t care. I’m not sticking around for it. There are plenty of other games to play that are fun within the first 2 hours. If a developer expects people to slog through an unenjoyable 2+ hours to get to “the good parts”, they probably deserve the negative reviews.
Yes, I’m looking at 2 hours, not exactly high.
2 hours is arbitrarily chosen as a catch-all. You can finish some games and refund them within that time, it doesn’t work well in all situations. It’s not some objective measure of how much time you need to judge a game.
The example is a free game. There’s also a difference between moving on and leaving a negative review